{"id":15545,"date":"2026-11-15T15:33:57","date_gmt":"2026-11-15T12:33:57","guid":{"rendered":"https:\/\/www.shahennews.com\/eng\/?p=15545"},"modified":"2026-11-15T15:33:57","modified_gmt":"2026-11-15T12:33:57","slug":"under-the-patronage-of-hrh-princess-sumaya-bint-el-hassan-orange-jordan-sponsors-forum-highlighting-ais-impact","status":"publish","type":"post","link":"https:\/\/www.shahennews.com\/eng\/archives\/15545\/under-the-patronage-of-hrh-princess-sumaya-bint-el-hassan-orange-jordan-sponsors-forum-highlighting-ais-impact\/","title":{"rendered":"Under\u00a0the\u00a0Patronage\u00a0of\u00a0HRH\u00a0Princess\u00a0Sumaya\u00a0bint\u00a0El\u00a0Hassan ,,,Orange\u00a0Jordan\u00a0Sponsors\u00a0Forum\u00a0Highlighting\u00a0AI\u2019s\u00a0Impact,\u00a0Organized\u00a0by\u00a0int@j"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">shahennews<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under&nbsp;the&nbsp;patronage&nbsp;of&nbsp;Her&nbsp;Royal&nbsp;Highness&nbsp;Princess&nbsp;Sumaya&nbsp;bint&nbsp;El&nbsp;Hassan,&nbsp;<a href=\"https:\/\/orange.jo\/en\"><u>Orange&nbsp;Jordan<\/u><\/a>&nbsp;sponsored&nbsp;a&nbsp;forum&nbsp;entitled&nbsp;\u201cAI:&nbsp;From&nbsp;Adoption&nbsp;to&nbsp;Impact&nbsp;\u2013&nbsp;Sovereignty,&nbsp;Skills,&nbsp;and&nbsp;Inclusive&nbsp;Digital&nbsp;Growth\u201d,&nbsp;aiming&nbsp;to&nbsp;support&nbsp;national&nbsp;efforts&nbsp;to&nbsp;understanding&nbsp;the&nbsp;challenges&nbsp;and&nbsp;opportunities&nbsp;presented&nbsp;by&nbsp;artificial&nbsp;intelligence&nbsp;technologies&nbsp;and&nbsp;their&nbsp;impact&nbsp;across&nbsp;various&nbsp;sectors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;forum&nbsp;was&nbsp;organized&nbsp;by&nbsp;the&nbsp;Information&nbsp;and&nbsp;Communications&nbsp;Technology&nbsp;Association&nbsp;of&nbsp;Jordan&nbsp;(intaj),&nbsp;under&nbsp;the&nbsp;umbrella&nbsp;of&nbsp;the&nbsp;Women&nbsp;Economic&nbsp;Empowerment&nbsp;Unit&nbsp;(SHETECHS),<strong><sup>&nbsp;<\/sup><\/strong>and&nbsp;supported&nbsp;by&nbsp;the&nbsp;Innovative&nbsp;Private&nbsp;Sector&nbsp;Development&nbsp;project,&nbsp;implemented&nbsp;by&nbsp;the&nbsp;German&nbsp;Agency&nbsp;for&nbsp;International&nbsp;Cooperation&nbsp;(GIZ),&nbsp;funded&nbsp;by&nbsp;the&nbsp;German&nbsp;Federal&nbsp;Ministry&nbsp;for&nbsp;Economic&nbsp;Cooperation&nbsp;and&nbsp;Development&nbsp;(BMZ),&nbsp;and&nbsp;held&nbsp;in&nbsp;partnership&nbsp;with&nbsp;the&nbsp;Ministry&nbsp;of&nbsp;Industry,&nbsp;Trade&nbsp;and&nbsp;Supply.&nbsp;The&nbsp;event&nbsp;discussed&nbsp;the&nbsp;economic&nbsp;and&nbsp;developmental&nbsp;impact&nbsp;of&nbsp;AI,&nbsp;in&nbsp;addition&nbsp;to&nbsp;the&nbsp;role&nbsp;of&nbsp;the&nbsp;human&nbsp;element&nbsp;in&nbsp;the&nbsp;national&nbsp;digital&nbsp;transformation&nbsp;journey.&nbsp;It&nbsp;further&nbsp;highlighted&nbsp;ways&nbsp;for&nbsp;organizations&nbsp;to&nbsp;build&nbsp;flexible,&nbsp;high-performing&nbsp;technical&nbsp;systems&nbsp;through&nbsp;strategic&nbsp;workforce&nbsp;upskilling,&nbsp;enhancing&nbsp;institutional&nbsp;excellence,&nbsp;and&nbsp;adopting&nbsp;comprehensive,&nbsp;leading-edge&nbsp;models&nbsp;that&nbsp;help&nbsp;boost&nbsp;economic&nbsp;participation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As&nbsp;part&nbsp;of&nbsp;the&nbsp;company\u2019s&nbsp;active&nbsp;presence,&nbsp;the&nbsp;Chief&nbsp;Information&nbsp;and&nbsp;Data&nbsp;Officer&nbsp;at&nbsp;Orange&nbsp;Jordan,&nbsp;Eng.&nbsp;Bruno&nbsp;Goes,&nbsp;participated&nbsp;in&nbsp;a&nbsp;panel&nbsp;discussion&nbsp;titled&nbsp;\u201cThe&nbsp;Personal&nbsp;Productivity&nbsp;&amp;&nbsp;Mindset:&nbsp;The&nbsp;AI-Augmented&nbsp;Professional\u201d.&nbsp;He&nbsp;presented&nbsp;an&nbsp;extensive&nbsp;overview&nbsp;of&nbsp;how&nbsp;intelligent&nbsp;solutions&nbsp;enhance&nbsp;efficiency,&nbsp;productivity,&nbsp;and&nbsp;business&nbsp;practices,&nbsp;demonstrating&nbsp;the&nbsp;real-world&nbsp;impact&nbsp;of&nbsp;AI&nbsp;technologies&nbsp;when&nbsp;adopted&nbsp;in&nbsp;accordance&nbsp;with&nbsp;the&nbsp;principles&nbsp;of&nbsp;responsibility,&nbsp;governance,&nbsp;data&nbsp;reliability,&nbsp;and&nbsp;security.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orange&nbsp;Jordan&nbsp;affirmed&nbsp;that&nbsp;establishing&nbsp;the&nbsp;principles&nbsp;of&nbsp;AI&nbsp;ethics,&nbsp;based&nbsp;on&nbsp;transparency&nbsp;and&nbsp;reliability,&nbsp;is&nbsp;a&nbsp;key&nbsp;pillar&nbsp;of&nbsp;its&nbsp;vision&nbsp;and&nbsp;an&nbsp;integral&nbsp;part&nbsp;of&nbsp;its&nbsp;unwavering&nbsp;commitment&nbsp;to&nbsp;strengthening&nbsp;the&nbsp;digital&nbsp;ecosystem&nbsp;while&nbsp;helping&nbsp;shape&nbsp;a&nbsp;digital&nbsp;future&nbsp;that&nbsp;opens&nbsp;new&nbsp;horizons&nbsp;for&nbsp;the&nbsp;Kingdom.&nbsp;The&nbsp;company&nbsp;stressed&nbsp;that&nbsp;sponsoring&nbsp;this&nbsp;crucial&nbsp;event&nbsp;stems&nbsp;from&nbsp;its&nbsp;position&nbsp;as&nbsp;a&nbsp;trusted&nbsp;digital&nbsp;partner,&nbsp;dedicated&nbsp;to&nbsp;leading&nbsp;digital&nbsp;transformation&nbsp;toward&nbsp;more&nbsp;inclusive,&nbsp;impactful,&nbsp;and&nbsp;sustainable&nbsp;experiences.&nbsp;This&nbsp;aligns&nbsp;with&nbsp;Orange\u2019s&nbsp;new&nbsp;strategy,&nbsp;\u201cTrust&nbsp;the&nbsp;Future\u201d,&nbsp;particularly&nbsp;its&nbsp;ambition&nbsp;of&nbsp;\u201cExcellence&nbsp;at&nbsp;Scale\u201d,&nbsp;which&nbsp;is&nbsp;displayed&nbsp;in&nbsp;employing&nbsp;advanced&nbsp;AI-driven&nbsp;technologies&nbsp;into&nbsp;the&nbsp;company\u2019s&nbsp;daily&nbsp;operations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notably,&nbsp;Orange&nbsp;Jordan&nbsp;strives&nbsp;to&nbsp;integrate&nbsp;the&nbsp;latest&nbsp;technologies&nbsp;and&nbsp;smart&nbsp;solutions&nbsp;across&nbsp;all&nbsp;its&nbsp;solutions&nbsp;and&nbsp;services,&nbsp;as&nbsp;part&nbsp;of&nbsp;its&nbsp;efforts&nbsp;to&nbsp;elevate&nbsp;customer&nbsp;experience,&nbsp;improve&nbsp;quality&nbsp;of&nbsp;life,&nbsp;and&nbsp;build&nbsp;a&nbsp;more&nbsp;prosperous&nbsp;and&nbsp;inclusive&nbsp;digital&nbsp;economy.&nbsp;For&nbsp;more&nbsp;information,&nbsp;please&nbsp;visit:&nbsp;<a href=\"https:\/\/www.orange.jo\"><u>www.orange.jo<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>shahennews Under&nbsp;the&nbsp;patronage&nbsp;of&nbsp;Her&nbsp;Royal&nbsp;Highness&nbsp;Princess&nbsp;Sumaya&nbsp;bint&nbsp;El&nbsp;Hassan,&nbsp;Orange&nbsp;Jordan&nbsp;sponsored&nbsp;a&nbsp;forum&nbsp;entitled&nbsp;\u201cAI:&nbsp;From&nbsp;Adoption&nbsp;to&nbsp;Impact&nbsp;\u2013&nbsp;Sovereignty,&nbsp;Skills,&nbsp;and&nbsp;Inclusive&nbsp;Digital&nbsp;Growth\u201d,&nbsp;aiming&nbsp;to&nbsp;support&nbsp;national&nbsp;efforts&nbsp;to&nbsp;understanding&nbsp;the&nbsp;challenges&nbsp;and&nbsp;opportunities&nbsp;presented&nbsp;by&nbsp;artificial&nbsp;intelligence&nbsp;technologies&nbsp;and&nbsp;their&nbsp;impact&nbsp;across&nbsp;various&nbsp;sectors.&nbsp; The&nbsp;forum&nbsp;was&nbsp;organized&nbsp;by&nbsp;the&nbsp;Information&nbsp;and&nbsp;Communications&nbsp;Technology&nbsp;Association&nbsp;of&nbsp;Jordan&nbsp;(intaj),&nbsp;under&nbsp;the&nbsp;umbrella&nbsp;of&nbsp;the&nbsp;Women&nbsp;Economic&nbsp;Empowerment&nbsp;Unit&nbsp;(SHETECHS),&nbsp;and&nbsp;supported&nbsp;by&nbsp;the&nbsp;Innovative&nbsp;Private&nbsp;Sector&nbsp;Development&nbsp;project,&nbsp;implemented&nbsp;by&nbsp;the&nbsp;German&nbsp;Agency&nbsp;for&nbsp;International&nbsp;Cooperation&nbsp;(GIZ),&nbsp;funded&nbsp;by&nbsp;the&nbsp;German&nbsp;Federal&nbsp;Ministry&nbsp;for&nbsp;Economic&nbsp;Cooperation&nbsp;and&nbsp;Development&nbsp;(BMZ),&nbsp;and&nbsp;held&nbsp;in&nbsp;partnership&nbsp;with&nbsp;the&nbsp;Ministry&nbsp;of&nbsp;Industry,&nbsp;Trade&nbsp;and&nbsp;Supply.&nbsp;The&nbsp;event&nbsp;discussed&nbsp;the&nbsp;economic&nbsp;and&nbsp;developmental&nbsp;impact&nbsp;of&nbsp;AI,&nbsp;in&nbsp;addition&nbsp;to&nbsp;the&nbsp;role&nbsp;of&nbsp;the&nbsp;human&nbsp;element&nbsp;in&nbsp;the&nbsp;national&nbsp;digital&nbsp;transformation&nbsp;journey.&nbsp;It&nbsp;further&nbsp;highlighted&nbsp;ways&nbsp;for&nbsp;organizations&nbsp;to&nbsp;build&nbsp;flexible,&nbsp;high-performing&nbsp;technical&nbsp;systems&nbsp;through&nbsp;strategic&nbsp;workforce&nbsp;upskilling,&nbsp;enhancing&nbsp;institutional&nbsp;excellence,&nbsp;and&nbsp;adopting&nbsp;comprehensive,&nbsp;leading-edge&nbsp;models&nbsp;that&nbsp;help&nbsp;boost&nbsp;economic&nbsp;participation.&nbsp; As&nbsp;part&nbsp;of&nbsp;the&nbsp;company\u2019s&nbsp;active&nbsp;presence,&nbsp;the&nbsp;Chief&nbsp;Information&nbsp;and&nbsp;Data&nbsp;Officer&nbsp;at&nbsp;Orange&nbsp;Jordan,&nbsp;Eng.&nbsp;Bruno&nbsp;Goes,&nbsp;participated&nbsp;in&nbsp;a&nbsp;panel&nbsp;discussion&nbsp;titled&nbsp;\u201cThe&nbsp;Personal&nbsp;Productivity&nbsp;&amp;&nbsp;Mindset:&nbsp;The&nbsp;AI-Augmented&nbsp;Professional\u201d.&nbsp;He&nbsp;presented&nbsp;an&nbsp;extensive&nbsp;overview&nbsp;of&nbsp;how&nbsp;intelligent&nbsp;solutions&nbsp;enhance&nbsp;efficiency,&nbsp;productivity,&nbsp;and&nbsp;business&nbsp;practices,&nbsp;demonstrating&nbsp;the&nbsp;real-world&nbsp;impact&nbsp;of&nbsp;AI&nbsp;technologies&nbsp;when&nbsp;adopted&nbsp;in&nbsp;accordance&nbsp;with&nbsp;the&nbsp;principles&nbsp;of&nbsp;responsibility,&nbsp;governance,&nbsp;data&nbsp;reliability,&nbsp;and&nbsp;security.&nbsp; Orange&nbsp;Jordan&nbsp;affirmed&nbsp;that&nbsp;establishing&nbsp;the&nbsp;principles&nbsp;of&nbsp;AI&nbsp;ethics,&nbsp;based&nbsp;on&nbsp;transparency&nbsp;and&nbsp;reliability,&nbsp;is&nbsp;a&nbsp;key&nbsp;pillar&nbsp;of&nbsp;its&nbsp;vision&nbsp;and&nbsp;an&nbsp;integral&nbsp;part&nbsp;of&nbsp;its&nbsp;unwavering&nbsp;commitment&nbsp;to&nbsp;strengthening&nbsp;the&nbsp;digital&nbsp;ecosystem&nbsp;while&nbsp;helping&nbsp;shape&nbsp;a&nbsp;digital&nbsp;future&nbsp;that&nbsp;opens&nbsp;new&nbsp;horizons&nbsp;for&nbsp;the&nbsp;Kingdom.&nbsp;The&nbsp;company&nbsp;stressed&nbsp;that&nbsp;sponsoring&nbsp;this&nbsp;crucial&nbsp;event&nbsp;stems&nbsp;from&nbsp;its&nbsp;position&nbsp;as&nbsp;a&nbsp;trusted&nbsp;digital&nbsp;partner,&nbsp;dedicated&nbsp;to&nbsp;leading&nbsp;digital&nbsp;transformation&nbsp;toward&nbsp;more&nbsp;inclusive,&nbsp;impactful,&nbsp;and&nbsp;sustainable&nbsp;experiences.&nbsp;This&nbsp;aligns&nbsp;with&nbsp;Orange\u2019s&nbsp;new&nbsp;strategy,&nbsp;\u201cTrust&nbsp;the&nbsp;Future\u201d,&nbsp;particularly&nbsp;its&nbsp;ambition&nbsp;of&nbsp;\u201cExcellence&nbsp;at&nbsp;Scale\u201d,&nbsp;which&nbsp;is&nbsp;displayed&nbsp;in&nbsp;employing&nbsp;advanced&nbsp;AI-driven&nbsp;technologies&nbsp;into&nbsp;the&nbsp;company\u2019s&nbsp;daily&nbsp;operations.&nbsp; Notably,&nbsp;Orange&nbsp;Jordan&nbsp;strives&nbsp;to&nbsp;integrate&nbsp;the&nbsp;latest&nbsp;technologies&nbsp;and&nbsp;smart&nbsp;solutions&nbsp;across&nbsp;all&nbsp;its&nbsp;solutions&nbsp;and&nbsp;services,&nbsp;as&nbsp;part&nbsp;of&nbsp;its&nbsp;efforts&nbsp;to&nbsp;elevate&nbsp;customer&nbsp;experience,&nbsp;improve&nbsp;quality&nbsp;of&nbsp;life,&nbsp;and&nbsp;build&nbsp;a&nbsp;more&nbsp;prosperous&nbsp;and&nbsp;inclusive&nbsp;digital&nbsp;economy.&nbsp;For&nbsp;more&nbsp;information,&nbsp;please&nbsp;visit:&nbsp;www.orange.jo<\/p>\n","protected":false},"author":12,"featured_media":15546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-15545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jordan-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Under\u00a0the\u00a0Patronage\u00a0of\u00a0HRH\u00a0Princess\u00a0Sumaya\u00a0bint\u00a0El\u00a0Hassan ,,,Orange\u00a0Jordan\u00a0Sponsors\u00a0Forum\u00a0Highlighting\u00a0AI\u2019s\u00a0Impact,\u00a0Organized\u00a0by\u00a0int@j - Shahennews Eng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shahennews.com\/eng\/archives\/15545\/under-the-patronage-of-hrh-princess-sumaya-bint-el-hassan-orange-jordan-sponsors-forum-highlighting-ais-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under\u00a0the\u00a0Patronage\u00a0of\u00a0HRH\u00a0Princess\u00a0Sumaya\u00a0bint\u00a0El\u00a0Hassan ,,,Orange\u00a0Jordan\u00a0Sponsors\u00a0Forum\u00a0Highlighting\u00a0AI\u2019s\u00a0Impact,\u00a0Organized\u00a0by\u00a0int@j - Shahennews Eng\" \/>\n<meta property=\"og:description\" content=\"shahennews Under&nbsp;the&nbsp;patronage&nbsp;of&nbsp;Her&nbsp;Royal&nbsp;Highness&nbsp;Princess&nbsp;Sumaya&nbsp;bint&nbsp;El&nbsp;Hassan,&nbsp;Orange&nbsp;Jordan&nbsp;sponsored&nbsp;a&nbsp;forum&nbsp;entitled&nbsp;\u201cAI:&nbsp;From&nbsp;Adoption&nbsp;to&nbsp;Impact&nbsp;\u2013&nbsp;Sovereignty,&nbsp;Skills,&nbsp;and&nbsp;Inclusive&nbsp;Digital&nbsp;Growth\u201d,&nbsp;aiming&nbsp;to&nbsp;support&nbsp;national&nbsp;efforts&nbsp;to&nbsp;understanding&nbsp;the&nbsp;challenges&nbsp;and&nbsp;opportunities&nbsp;presented&nbsp;by&nbsp;artificial&nbsp;intelligence&nbsp;technologies&nbsp;and&nbsp;their&nbsp;impact&nbsp;across&nbsp;various&nbsp;sectors.&nbsp; The&nbsp;forum&nbsp;was&nbsp;organized&nbsp;by&nbsp;the&nbsp;Information&nbsp;and&nbsp;Communications&nbsp;Technology&nbsp;Association&nbsp;of&nbsp;Jordan&nbsp;(intaj),&nbsp;under&nbsp;the&nbsp;umbrella&nbsp;of&nbsp;the&nbsp;Women&nbsp;Economic&nbsp;Empowerment&nbsp;Unit&nbsp;(SHETECHS),&nbsp;and&nbsp;supported&nbsp;by&nbsp;the&nbsp;Innovative&nbsp;Private&nbsp;Sector&nbsp;Development&nbsp;project,&nbsp;implemented&nbsp;by&nbsp;the&nbsp;German&nbsp;Agency&nbsp;for&nbsp;International&nbsp;Cooperation&nbsp;(GIZ),&nbsp;funded&nbsp;by&nbsp;the&nbsp;German&nbsp;Federal&nbsp;Ministry&nbsp;for&nbsp;Economic&nbsp;Cooperation&nbsp;and&nbsp;Development&nbsp;(BMZ),&nbsp;and&nbsp;held&nbsp;in&nbsp;partnership&nbsp;with&nbsp;the&nbsp;Ministry&nbsp;of&nbsp;Industry,&nbsp;Trade&nbsp;and&nbsp;Supply.&nbsp;The&nbsp;event&nbsp;discussed&nbsp;the&nbsp;economic&nbsp;and&nbsp;developmental&nbsp;impact&nbsp;of&nbsp;AI,&nbsp;in&nbsp;addition&nbsp;to&nbsp;the&nbsp;role&nbsp;of&nbsp;the&nbsp;human&nbsp;element&nbsp;in&nbsp;the&nbsp;national&nbsp;digital&nbsp;transformation&nbsp;journey.&nbsp;It&nbsp;further&nbsp;highlighted&nbsp;ways&nbsp;for&nbsp;organizations&nbsp;to&nbsp;build&nbsp;flexible,&nbsp;high-performing&nbsp;technical&nbsp;systems&nbsp;through&nbsp;strategic&nbsp;workforce&nbsp;upskilling,&nbsp;enhancing&nbsp;institutional&nbsp;excellence,&nbsp;and&nbsp;adopting&nbsp;comprehensive,&nbsp;leading-edge&nbsp;models&nbsp;that&nbsp;help&nbsp;boost&nbsp;economic&nbsp;participation.&nbsp; As&nbsp;part&nbsp;of&nbsp;the&nbsp;company\u2019s&nbsp;active&nbsp;presence,&nbsp;the&nbsp;Chief&nbsp;Information&nbsp;and&nbsp;Data&nbsp;Officer&nbsp;at&nbsp;Orange&nbsp;Jordan,&nbsp;Eng.&nbsp;Bruno&nbsp;Goes,&nbsp;participated&nbsp;in&nbsp;a&nbsp;panel&nbsp;discussion&nbsp;titled&nbsp;\u201cThe&nbsp;Personal&nbsp;Productivity&nbsp;&amp;&nbsp;Mindset:&nbsp;The&nbsp;AI-Augmented&nbsp;Professional\u201d.&nbsp;He&nbsp;presented&nbsp;an&nbsp;extensive&nbsp;overview&nbsp;of&nbsp;how&nbsp;intelligent&nbsp;solutions&nbsp;enhance&nbsp;efficiency,&nbsp;productivity,&nbsp;and&nbsp;business&nbsp;practices,&nbsp;demonstrating&nbsp;the&nbsp;real-world&nbsp;impact&nbsp;of&nbsp;AI&nbsp;technologies&nbsp;when&nbsp;adopted&nbsp;in&nbsp;accordance&nbsp;with&nbsp;the&nbsp;principles&nbsp;of&nbsp;responsibility,&nbsp;governance,&nbsp;data&nbsp;reliability,&nbsp;and&nbsp;security.&nbsp; Orange&nbsp;Jordan&nbsp;affirmed&nbsp;that&nbsp;establishing&nbsp;the&nbsp;principles&nbsp;of&nbsp;AI&nbsp;ethics,&nbsp;based&nbsp;on&nbsp;transparency&nbsp;and&nbsp;reliability,&nbsp;is&nbsp;a&nbsp;key&nbsp;pillar&nbsp;of&nbsp;its&nbsp;vision&nbsp;and&nbsp;an&nbsp;integral&nbsp;part&nbsp;of&nbsp;its&nbsp;unwavering&nbsp;commitment&nbsp;to&nbsp;strengthening&nbsp;the&nbsp;digital&nbsp;ecosystem&nbsp;while&nbsp;helping&nbsp;shape&nbsp;a&nbsp;digital&nbsp;future&nbsp;that&nbsp;opens&nbsp;new&nbsp;horizons&nbsp;for&nbsp;the&nbsp;Kingdom.&nbsp;The&nbsp;company&nbsp;stressed&nbsp;that&nbsp;sponsoring&nbsp;this&nbsp;crucial&nbsp;event&nbsp;stems&nbsp;from&nbsp;its&nbsp;position&nbsp;as&nbsp;a&nbsp;trusted&nbsp;digital&nbsp;partner,&nbsp;dedicated&nbsp;to&nbsp;leading&nbsp;digital&nbsp;transformation&nbsp;toward&nbsp;more&nbsp;inclusive,&nbsp;impactful,&nbsp;and&nbsp;sustainable&nbsp;experiences.&nbsp;This&nbsp;aligns&nbsp;with&nbsp;Orange\u2019s&nbsp;new&nbsp;strategy,&nbsp;\u201cTrust&nbsp;the&nbsp;Future\u201d,&nbsp;particularly&nbsp;its&nbsp;ambition&nbsp;of&nbsp;\u201cExcellence&nbsp;at&nbsp;Scale\u201d,&nbsp;which&nbsp;is&nbsp;displayed&nbsp;in&nbsp;employing&nbsp;advanced&nbsp;AI-driven&nbsp;technologies&nbsp;into&nbsp;the&nbsp;company\u2019s&nbsp;daily&nbsp;operations.&nbsp; Notably,&nbsp;Orange&nbsp;Jordan&nbsp;strives&nbsp;to&nbsp;integrate&nbsp;the&nbsp;latest&nbsp;technologies&nbsp;and&nbsp;smart&nbsp;solutions&nbsp;across&nbsp;all&nbsp;its&nbsp;solutions&nbsp;and&nbsp;services,&nbsp;as&nbsp;part&nbsp;of&nbsp;its&nbsp;efforts&nbsp;to&nbsp;elevate&nbsp;customer&nbsp;experience,&nbsp;improve&nbsp;quality&nbsp;of&nbsp;life,&nbsp;and&nbsp;build&nbsp;a&nbsp;more&nbsp;prosperous&nbsp;and&nbsp;inclusive&nbsp;digital&nbsp;economy.&nbsp;For&nbsp;more&nbsp;information,&nbsp;please&nbsp;visit:&nbsp;www.orange.jo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shahennews.com\/eng\/archives\/15545\/under-the-patronage-of-hrh-princess-sumaya-bint-el-hassan-orange-jordan-sponsors-forum-highlighting-ais-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Shahennews Eng\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-15T12:33:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shahennews.com\/eng\/wp-content\/uploads\/2026\/11\/IMG-20261115-WA0090.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1078\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raniaa halawani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raniaa halawani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.shahennews.com\\\/eng\\\/archives\\\/15545\\\/under-the-patronage-of-hrh-princess-sumaya-bint-el-hassan-orange-jordan-sponsors-forum-highlighting-ais-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shahennews.com\\\/eng\\\/archives\\\/15545\\\/under-the-patronage-of-hrh-princess-sumaya-bint-el-hassan-orange-jordan-sponsors-forum-highlighting-ais-impact\\\/\"},\"author\":{\"name\":\"Raniaa halawani\",\"@id\":\"https:\\\/\\\/www.shahennews.com\\\/eng\\\/#\\\/schema\\\/person\\\/39cf5bccbd8c4c1f13731f4fcb4c0b9d\"},\"headline\":\"Under\u00a0the\u00a0Patronage\u00a0of\u00a0HRH\u00a0Princess\u00a0Sumaya\u00a0bint\u00a0El\u00a0Hassan 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Under&nbsp;the&nbsp;patronage&nbsp;of&nbsp;Her&nbsp;Royal&nbsp;Highness&nbsp;Princess&nbsp;Sumaya&nbsp;bint&nbsp;El&nbsp;Hassan,&nbsp;Orange&nbsp;Jordan&nbsp;sponsored&nbsp;a&nbsp;forum&nbsp;entitled&nbsp;\u201cAI:&nbsp;From&nbsp;Adoption&nbsp;to&nbsp;Impact&nbsp;\u2013&nbsp;Sovereignty,&nbsp;Skills,&nbsp;and&nbsp;Inclusive&nbsp;Digital&nbsp;Growth\u201d,&nbsp;aiming&nbsp;to&nbsp;support&nbsp;national&nbsp;efforts&nbsp;to&nbsp;understanding&nbsp;the&nbsp;challenges&nbsp;and&nbsp;opportunities&nbsp;presented&nbsp;by&nbsp;artificial&nbsp;intelligence&nbsp;technologies&nbsp;and&nbsp;their&nbsp;impact&nbsp;across&nbsp;various&nbsp;sectors.&nbsp; The&nbsp;forum&nbsp;was&nbsp;organized&nbsp;by&nbsp;the&nbsp;Information&nbsp;and&nbsp;Communications&nbsp;Technology&nbsp;Association&nbsp;of&nbsp;Jordan&nbsp;(intaj),&nbsp;under&nbsp;the&nbsp;umbrella&nbsp;of&nbsp;the&nbsp;Women&nbsp;Economic&nbsp;Empowerment&nbsp;Unit&nbsp;(SHETECHS),&nbsp;and&nbsp;supported&nbsp;by&nbsp;the&nbsp;Innovative&nbsp;Private&nbsp;Sector&nbsp;Development&nbsp;project,&nbsp;implemented&nbsp;by&nbsp;the&nbsp;German&nbsp;Agency&nbsp;for&nbsp;International&nbsp;Cooperation&nbsp;(GIZ),&nbsp;funded&nbsp;by&nbsp;the&nbsp;German&nbsp;Federal&nbsp;Ministry&nbsp;for&nbsp;Economic&nbsp;Cooperation&nbsp;and&nbsp;Development&nbsp;(BMZ),&nbsp;and&nbsp;held&nbsp;in&nbsp;partnership&nbsp;with&nbsp;the&nbsp;Ministry&nbsp;of&nbsp;Industry,&nbsp;Trade&nbsp;and&nbsp;Supply.&nbsp;The&nbsp;event&nbsp;discussed&nbsp;the&nbsp;economic&nbsp;and&nbsp;developmental&nbsp;impact&nbsp;of&nbsp;AI,&nbsp;in&nbsp;addition&nbsp;to&nbsp;the&nbsp;role&nbsp;of&nbsp;the&nbsp;human&nbsp;element&nbsp;in&nbsp;the&nbsp;national&nbsp;digital&nbsp;transformation&nbsp;journey.&nbsp;It&nbsp;further&nbsp;highlighted&nbsp;ways&nbsp;for&nbsp;organizations&nbsp;to&nbsp;build&nbsp;flexible,&nbsp;high-performing&nbsp;technical&nbsp;systems&nbsp;through&nbsp;strategic&nbsp;workforce&nbsp;upskilling,&nbsp;enhancing&nbsp;institutional&nbsp;excellence,&nbsp;and&nbsp;adopting&nbsp;comprehensive,&nbsp;leading-edge&nbsp;models&nbsp;that&nbsp;help&nbsp;boost&nbsp;economic&nbsp;participation.&nbsp; As&nbsp;part&nbsp;of&nbsp;the&nbsp;company\u2019s&nbsp;active&nbsp;presence,&nbsp;the&nbsp;Chief&nbsp;Information&nbsp;and&nbsp;Data&nbsp;Officer&nbsp;at&nbsp;Orange&nbsp;Jordan,&nbsp;Eng.&nbsp;Bruno&nbsp;Goes,&nbsp;participated&nbsp;in&nbsp;a&nbsp;panel&nbsp;discussion&nbsp;titled&nbsp;\u201cThe&nbsp;Personal&nbsp;Productivity&nbsp;&amp;&nbsp;Mindset:&nbsp;The&nbsp;AI-Augmented&nbsp;Professional\u201d.&nbsp;He&nbsp;presented&nbsp;an&nbsp;extensive&nbsp;overview&nbsp;of&nbsp;how&nbsp;intelligent&nbsp;solutions&nbsp;enhance&nbsp;efficiency,&nbsp;productivity,&nbsp;and&nbsp;business&nbsp;practices,&nbsp;demonstrating&nbsp;the&nbsp;real-world&nbsp;impact&nbsp;of&nbsp;AI&nbsp;technologies&nbsp;when&nbsp;adopted&nbsp;in&nbsp;accordance&nbsp;with&nbsp;the&nbsp;principles&nbsp;of&nbsp;responsibility,&nbsp;governance,&nbsp;data&nbsp;reliability,&nbsp;and&nbsp;security.&nbsp; Orange&nbsp;Jordan&nbsp;affirmed&nbsp;that&nbsp;establishing&nbsp;the&nbsp;principles&nbsp;of&nbsp;AI&nbsp;ethics,&nbsp;based&nbsp;on&nbsp;transparency&nbsp;and&nbsp;reliability,&nbsp;is&nbsp;a&nbsp;key&nbsp;pillar&nbsp;of&nbsp;its&nbsp;vision&nbsp;and&nbsp;an&nbsp;integral&nbsp;part&nbsp;of&nbsp;its&nbsp;unwavering&nbsp;commitment&nbsp;to&nbsp;strengthening&nbsp;the&nbsp;digital&nbsp;ecosystem&nbsp;while&nbsp;helping&nbsp;shape&nbsp;a&nbsp;digital&nbsp;future&nbsp;that&nbsp;opens&nbsp;new&nbsp;horizons&nbsp;for&nbsp;the&nbsp;Kingdom.&nbsp;The&nbsp;company&nbsp;stressed&nbsp;that&nbsp;sponsoring&nbsp;this&nbsp;crucial&nbsp;event&nbsp;stems&nbsp;from&nbsp;its&nbsp;position&nbsp;as&nbsp;a&nbsp;trusted&nbsp;digital&nbsp;partner,&nbsp;dedicated&nbsp;to&nbsp;leading&nbsp;digital&nbsp;transformation&nbsp;toward&nbsp;more&nbsp;inclusive,&nbsp;impactful,&nbsp;and&nbsp;sustainable&nbsp;experiences.&nbsp;This&nbsp;aligns&nbsp;with&nbsp;Orange\u2019s&nbsp;new&nbsp;strategy,&nbsp;\u201cTrust&nbsp;the&nbsp;Future\u201d,&nbsp;particularly&nbsp;its&nbsp;ambition&nbsp;of&nbsp;\u201cExcellence&nbsp;at&nbsp;Scale\u201d,&nbsp;which&nbsp;is&nbsp;displayed&nbsp;in&nbsp;employing&nbsp;advanced&nbsp;AI-driven&nbsp;technologies&nbsp;into&nbsp;the&nbsp;company\u2019s&nbsp;daily&nbsp;operations.&nbsp; 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