The Dada Group and Beko Celebrate 20 Years of Successful Partnership in Jordan, Introducing Beko’s New Series of Household Appliances
shahennews
The Dada Group for Trade and Investment and Beko’s parent company Arçelik are delighted to announce the commemoration of their 20-year partnership in Jordan, marking a significant milestone in their successful collaboration. To celebrate this achievement, the two companies are proud to introduce Beko’s new line of household appliances “The Beyond Series”, further strengthening their commitment to providing innovative and high-quality products to the Jordan market.
The announcement took place today during a press conference held at the Four Seasons Hotel Amman with the distinguished presence of the Partner and Managing Director of the Dada Group Nassim ELDada, the Levant, Iraq and Caucasian Region Director at Arçelik, Erman Korkmaz as well as esteemed media representatives.
Since the inception of their partnership in 2003, The Dada Group and Arçelik have combined their expertise and resources to deliver exceptional household appliances that have become an integral part of Jordanian households. With a shared vision of enhancing the quality of life and creating lasting value, the two companies have consistently met the evolving needs of consumers while maintaining a focus on sustainability and technological advancement.
The new “Beyond” range represents an exciting chapter in the Dada Group and Arçelik’s collaboration. By leveraging their deep understanding of the consumer preferences and utilizing cutting-edge modern technology, Beko aims to revolutionize the way families interact with their home appliances. The product range will encompass a wide variety of innovative and efficient appliances designed to enhance convenience, comfort, and overall well-being in households across the country by bringing to the market eco-friendly and energy efficient products with minimalistic designs, which means wider screens and wider doors added to the outstanding features.
“The 20-year partnership between the Dada Group and Arçelik has been a testament to our shared values and commitment to excellence,” said Mr. Nassim EL Dada, CEO of the Dada Group. “As we launch the new product range of Beko’s household appliances, we are thrilled to offer Jordanian consumers a range of cutting-edge products that embody our dedication to quality, sustainability, and customer satisfaction, as it is considered one of the most leading brands in Jordan and worldwide,” he added.
Erman Korkmaz of Arçelik said: “This new line redefines the boundaries of what is possible in-home appliances, incorporating advanced technologies and intuitive features that cater to the diverse needs of modern consumers. From smart kitchen solutions to intelligent laundry systems, the Beyond series offers an exceptional range of products designed to simplify daily routines and elevate the overall home experience.”
The Dada Group for Trade and Investment and Arcelik look forward to the continued growth of their partnership, introducing new and exciting products to the Jordanian market and furthering their commitment to sustainability and excellency, as it is worth mentioning that the Beko’s parent company Arçelik has a global presence, operating in 52 Countries with 80 subsidiaries, 30 production facilities, 29 R&D Design centers and offices across all seven continents, serving a customer base of millions. With a portfolio of 12 brands, the company boasts a workforce of 40,000+ dedicated employees.
Furthermore, the Dada Group has positioned itself as a significant participant in Jordan’s home appliances sector, with over 30 years of experience in the market. The Group’s core principles revolve around providing top-notch products of superior quality at affordable prices, complemented by attentive aftersales support, with primary focus on catering to the diverse requirements of the Jordanian market, which is showcased through their extensive portfolio of brands. This comprehensive portfolio enables Dada Group to hold a leading market position across numerous home appliance categories.
The Dada Group attributes its success to its extensive experience and knowledge in the home electronics industry in Jordan. The company also maintains strong relationships with top dealers and has an experienced call center team that ensures customer satisfaction by resolving issues promptly. With a focus on premium after-sales service, their operations prioritize customer service excellence. Additionally, their robust logistics department covers the entire Jordanian market, and they have an established factory for product assembly. Dada Group expands its reach through 11 showrooms, e-commerce platform, wholesale channels, and hypermarkets, offering products such as Beko appliances.
